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Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs

Blockbuster is finally coming to the iPad. The video-rental company, which Dish Network acquired in April, has been trying to remake itself in the eyes of consumers after last year's bankruptcy sale

Each year begins for technologists and geeks with the annual pilgrimage to Las Vegas for CES . It's easy to write off this massive technology trade show as an outdated, overrated, and overhyped gizmo-fest. But I think it's incredibly valuable, and often results in real marketplace knowledge ahead of the curve.

Breaking news from your editors at Fast Company, with updates all day. Iran Blocks U.S. "Virtual" Embassy

For most executives, sizing up the competition means reading white papers or paying researchers to conduct market analyses.

Video game giant Activision is hoping that dozens of plastic toys, that interact with a series of video games on every possible platform, will be a huge success with kids (and their parents). This weekend, mammoth game publisher Activision launched a new franchise, Skylanders: Spyro's Adventure . It's an evolution of the character Spyro the Dragon which debuted on PlayStation 1 in 1998

Kate Kelly launched Minnesota Bank & Trust amidst the 2008 market crisis. She says shes ready to take it through another. “Here we go again,” Kate Kelly, chief of three-year-old Minnesota Bank & Trust, thought as she saw the market plummeting in early August.

Nintendo's Wii has been used for a while now by physical therapists, but a revolutionary new platform could transform the game system into an at-home recovery tool, with therapists overseeing progress over 3G. A revolutionary rehabilitation system has stroke patients ambling onto Wii Balance boards--at home--to play versions of games like Wii Resort and Wii Sports, under the watchful eye of a remotely located therapist. For the first time, therapists can assign "homework therapy," giving patients an opportunity to get continuous monitored therapy services and rehab at home with ease.

Nintendo Games On iPhones?

Nintendo's hotly anticipated Wii U console is based on an idea the company tried in 2003. It bombed, then. But its time may have finally come

What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building communities all starts with finding a common thread that brings people together

Damian Kulash and director Trish Sie walk us through the making of All Is Not Lost, and OK Go's approach to the music experience. In the course of producing its distinctive videos, OK Go has contended with the unpredictable ( dogs , toast ) and the potentially dangerous ( paint cannons , treadmills )

The gang behind Plants vs. Zombies just found a broad new audience. It's a clever move--reminiscent of the way bigger gaming houses launch titles--but it carries the whiff of Android fragmentation.