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Long hailed as the genius behind the best naturopathic facials in New York, with a client roster that includes Julianne Moore, Rachel Weiss, and numerous beauty editors around town, Joanna Vargas is the secret weapon of VIPs, celebrities, and professionals in New York City. Style.com calls her “the queen of the naturopathic facial” while Vogue, Allure, and endless magazines and blogs have praised the nearly magical touch she brings to the craft.What a thrill it was, then, when I got a call to help the skin care diva rebrand her already successful salon. Jump forward 18 months, and we were then in the next phase of growing the brand: developing a world-class luxury brand for her own skincare line.

Can our expectations for the future change how we remember the past? According to a new study published in the Journal of Experimental Psychology , they can--we remember unpleasant experiences more negatively if we expect to endure them again. Researchers at New York University and Carnegie Mellon University conducted seven experiments to determine how people’s expectations shape their memories