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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

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Just 55 Alive: World’s Rarest Dolphin Faces Extinction

The population of the world’s smallest and rarest dolphins has dropped by half in the past seven years to an estimated 55 individuals , according to research released March 13 by the New Zealand Department of Conservation (DOC), the University of Auckland and Oregon State University.

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Cameroon Elephants Suffer Unprecedented Poaching

YAOUNDE (Reuters) - At least half the elephant population in Cameroon's Bouba N'Djida reserve have been slaughtered because the west African nation sent too few security forces to tackle poachers, the World Wide Fund for Nature (WWF) said on Thursday. In what was described as one of the worst poaching massacres in decades, as many as 200 elephants have been killed for their tusks since January by poachers on horseback from Chad and Sudan. "WWF is disturbed by reports that the poaching continues unabated," Natasha Kofoworola Quist, WWF's representative in the region, said in a statement

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Researchers send ‘wireless’ message using neutrinos

(PhysOrg.com) -- A group of scientists led by researchers from the University of Rochester and North Carolina State University have for the first time sent a message using a beam of neutrinos – nearly massless particles that travel at almost the speed of light.

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Japan Tsunami Rubble May Be Headed for Hawaii

The earthquake and tsunami that struck Japan last March created an estimated 25 million tons of debris, large amounts of which washed into the ocean. Soon after the disaster, satellites photographed and tracked large mats of wreckage--building parts, boats and household objects--floating off the Japanese coast

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Robotic HD Camera Reveals Controversial "Jesus Discovery"

A team of religion scholars ignited a firestorm of controversy this week with the release of a documentary film and book claiming to shed light on the burial practices of 1st-century Christians living near Jerusalem. Although there’s a good deal of debate over what the researchers have actually discovered, it’s interesting to note that this debate has been made possible by a high-definition camera setup enabling documentary filmmakers to capture images from inside a tomb buried beneath two meters of rock without entering the site or in any way disturbing its contents. In December 2010, filmmaker Simcha Jacobivici and his crew snaked a high-definition camera down into what’s come to be known as the “Patio tomb,” discovered in 1981 about five kilometers south of the Old City in East Jerusalem and so named because it’s now located beneath an apartment patio.

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A Visual History of Ancient Miniature Horses [Slide Show]

New research suggests that one of the earliest horses started out small--then got even smaller. As temperatures rose 55 million years ago during the ancient Eocene epoch, a North American horse species shrank from the size of a small dog to that of a house cat.

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Mechanism behind capacitor’s high-speed energy storage discovered

Researchers at North Carolina State University have discovered the means by which a polymer known as PVDF enables capacitors to store and release large amounts of energy quickly. Their findings could lead to much more powerful and efficient electric cars.

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First Horses Shrunk by Warming Climate

The first horses in North America would not have been able to hold their own in the Triple Crown . At just about 5.6 kilograms the Sifrhippus sandrae hoofed onto the scene some 56 million years ago about the size of a small dog. [More]

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Project FeederWatch

A monitoring program for more than 100 bird species that winter in North America [More]

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