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Looking to start a benefit corporation, a nonprofit, or a for-profit company with a social purpose? Those whove done it say social entrepreneurism takes grit, resolve, and imagination. Fred Keller, founder and CEO of West Michigan plastics manufacturer Cascade Engineering, keeps a card in his pocket with a set of reminders from John Wesley, 18th century Methodist theologian, on conducting a good life

To become B Corps, businesses must prove that they care as much about society and the environment as they do about profits. The Classic Example Method, which makes eco-friendly home and personal care products and sells them in recyclable plastic packaging, became one of the first B Corporations, in 2007