Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

NPR contacted 12 burn units at U.S. hospitals, found toddlers especially at risk

In a sweeping tale of brand confusion, our penniless hero NPR and rich merchant Urban Outfitters collude to sell a T-Shirt bearing NPR's logo. But the saga has a dark twist: Urban Outfitter's actions could financially kneecap NPR

While NPR fights a defunding battle, the network unleashes a new weapon: A proprietary advertising network that will allow geo-targeted sponsoring of live streams. While NPR is facing funding battles in Congress (that as of press time they may have won ), the public radio network has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The move is part of a much larger and audacious plan on NPR's part: The idea that local public radio affiliates can be transformed into news portals on par with local newspapers

By now, many have heard about the undercover video of NPR's outgoing Senior Vice President for Development Ron Schiller railing against Tea Partiers and how NPR would be better off without public funding. But what most don't know is that the comments, particularly the funding talk, theaten to derail a new social media campaign NPR was planning to launch--one aimed at saving the very government funding Schiller said NPR could do without.