Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Social Media has forced businesses to reassess the definition of influence. Influencers are telling us what to do on a regular basis across the social sphere, but who is listening and how does it affect our behavior and buying decisions

Every entrepreneur faces the common challenge of writing a business plan at some point as they develop their fledgling venture. But while there are vast resources available to help tackle the task, most books, websites, and templates take a generic approach in helping entrepreneurs transcribe their visions onto paper. The truth is, however, that writing a generic business plan won't do you much good.

Paid search marketing efforts have a big problem. It should come as no surprise that users of all those lovely Apple devices, like the iPhone, iPad and iPod Touch primarily use the Safari browser (let's not forget the Mac, as well). The Safari browser by default disables tracking cookies for online ads and other site visitor activities.

Plenty of people use their mobile devices to gather local information. But only 1% have paid for an app to do so. If the Internet has crippled local newsgathering in many regions, could smartphones and tablets bring it back

For many Americans, New Orleans and Mardi Gras are near synonymous -- and last year’s Carnival marked a 25-year high in partygoers visiting the Big Easy.