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11 Habits of Highly Ineffective Managers

These behaviors drive employees crazy and limit your own advancement. Here's how to avoid them. Being the boss is hard work, but it's even harder if you're stumbling over your own mistakes

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How Much Are Your Employees Worth?

Compensation can be a real positive in influencing the performance of a company, or it can create real problems. I have never met anyone who said , "I think I make too much money." I have also never met anyone who didn't say, "I would like to make more money than I do." The fact is most people would like to make more and almost everyone feels they are worth more than they are paid

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Norm Brodsky on Weighing Prospective Clients

How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients? Dear Norm, My husband and I run a small studio that does branding and packaging design. We seem to attract a lot of start-ups and small businesses—enough that we haven't had to pitch a client in more than three years

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The Google Wallet Hack Is Not The End Of The World (Or Even NFC) As We Know It [Update: Google Reacts]

Stay calm and carry on, people: It's way too soon to say that NFC should stand for Now Fatally Corrupted. Yes, Google's breakthrough NFC payments app Wallet is being mentioned all over the news thanks to a flaw--it's vulnerable to a hack that gives nefarious types access to your secure PIN number.

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Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists

There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers.

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Brand Endearment: Why Super Bowl Ads Aren’t Dead Yet

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. Being “liked” is certainly not the only reason people buy your product or service, but it’s the foundation of a strong and lasting relationship and something that needs to be nurtured and developed

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Podcasting for Profits

Yes, producing a podcast is a lot of work, but you are missing a major revenue driver if you don't.

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Inside Facebook’s S-1 Filing: 845 Million Users, $3.7 Billion In Revenues In 2011

The day has finally come as many has long predicted and hoped: Facebook today filed its S1 registration . We're combing through the numbers at present--we'll update as we get a better grasp on the figures--but here are the initial highlights. Net income for 2011 reached $1 billion in 2011, on revenue of $3.7 billion, up from $606 million on revenues of $1.97 billion in 2010

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