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8 Ways to Build Customer Loyalty

Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition. Customer loyalty is the key to profitability

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Capital: The Real Reason Women Get Less

Women-owned businesses start life with a third less capital than those owned by men. Some female entrepreneurs say it's partly the owners' fault. Money

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Apple CEO Tim Cook Touches On Kindle Fire, Android, Windows Phone

In the world of boring corporate earnings calls, Apple's investor Q&A sessions are about as exciting as it gets--the equivalent hardcore pornography for most tech geeks. Offering a rare peek inside the famously secretive company, Apple's earnings are watched by every industry analyst and news outlet--and even live blogged in some instances, like a worldwide sporting event. With such attention paid to the spectacle, Apple has used the forum to go after competitors--Steve Jobs once passionately used his bully pulpit to aggressively knock Android--and it appears current CEO Tim Cook plans to use his megaphone in the same fashion.

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4 Rules for Better Marketing

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

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Disruptive Innovation, Dog-Food Edition

Believe it or not, at one point we actually fed our pets real food. That was, until people-food companies realized they could maximize their resources by mashing together all of their scrap meat, leftover grains, eggshells, and bones, injecting some vitamins, and cooking it up into “kibble.”

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Why is the Economy Doing So Well?

People and businesses are buying stuff again, which is just what has to happen for a healthy recovery. Unfortunately, it's not all that has to happen

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Why is the Economy Doing So Well?

People and businesses are buying stuff again, which is just what has to happen for a healthy recovery. Unfortunately, it's not all that has to happen. Did the economic spring arrive in December?

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6 SEO Lessons from Rick Santorum

How did a prominent writer beat the GOP candidate in the search war? Superior SEO. Here are a few simple rules for getting top ranks in the SEO world.

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6 SEO Lessons from Rick Santorum

How did a prominent writer beat the GOP candidate in the search war? Superior SEO. Here are a few simple rules for getting top ranks in the SEO world.

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