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It was at Borders Books on Chicago’s State Street where women and men were lined up literally around the corner to get a glimpse at the Money-Making Maven, Suze Orman. Signing autographs, smiling at strangers and shaking every hand that reached out to her made a successful book signing on The Road to Wealth.

Use these quick and easy rules to make sure your customers keep coming back for more. It's easier to sell to existing customers than to acquire new ones, so it's good sense to keep the customers you've already got. Here are some simple rules to ensure that customers continue to come back for more

You can make the sale even after a customer says your price is way too high.

You can make the sale even after a customer says your price is way too high. Follow these easy steps. If your job involves selling, chances are you're going to hear one of these objections: "It costs too much!" or "The price is too high." The next time you do, try this simple five-step process to handle this all-too-common objection: 1

All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars

Here's how to level the playing field when your competitor has the inside track.

Make these easy tweaks to your sales process to create a huge increase in sales revenue. Want to sell more? Here are 12 simple actions that you can take today that will increase both revenue and profit.

Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.

The dumbest thing you can do is to assume all prospects are potential customers. Here's how to tell the difference.

Remember all the talk about how there's no money in social networks? Well, it now seems strangely academic

This article is part 7 of an 8 part series. Read part 6 here . Geoffrey Moore’s latest book, Dealing with Darwin , addresses how to achieve innovation at each stage of a company’s development.

This article is part 4 of an 8 part series. Read Part 3 for more information about how to gain market power.

It's great to dream big , but your start-up needs a laser focus in the beginning to get market and investor attention. Google did it with search engines, Apple did it with a personal computer, and even Walmart did it through low prices