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"American Idol" Gets One-Stop Social Platform From Peel, The Next-Gen TV Guide

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing." Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

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Old Media To New: Don’t Mind If We Do!

Getty Images has just signed up the snapshots of photographer Nick Laham into its photo archive, ready to license them out for use online, in newspapers, or even on TV. That's not a shocker seeing as this is what Getty does.

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Building Ads in the 21st Century and Beyond

CEO of award winning digital ad agency AKQA Tom Bedecarre tells us how his independent company has become an industry titan. Whether it’s sheer intuition, being in the right place at the right time, or both, Tom Bedecarre has managed to steer AKQA as its CEO through a rapidly evolving industry and above the competition to become the world’s largest independent digital ad agency. As an ad veteran with deep roots in Silicon Valley, Bedecarre has not only been pliable and accepting to change, but has had the acumen to consistently look beyond the now to game changers in the immediate future

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We Got Banned by the NBA. Then We Cashed In.

Last year, the NBA banned start-up APL's innovative basketball shoes and sales took off. Now what? One afternoon last October , Adam Goldston met with his twin brother, Ryan, in their company's Beverly Hills, California offices to draw up marketing plans.

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The Library Treasure Hunt

More adventures in gamifying higher education. One challenge facing journalism educators in this age of instant-access Internet is getting students to leave the warm glow of their computer screens to conduct primary source research

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Brazil’s 2016 Olympic Village Inspired By Rainforest, Future Sustainability

The winning bid for the design of the Olympic village in Rio is based on the shape of tropical flowers, and is designed to be replaced with more needed buildings once the games are over. Whether or not countries benefit from the infrastructure they build to host the Olympics is a subject for heated debate, but build they still must

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How The Seemingly Chaotic But Wildly Successful Fringe Festival Makes It Work

This has been an explosive summer--markets in turmoil, cities in flames, politics in meltdown. So it's a relief to enjoy and learn from an explosion of a different sort--the explosion of creativity taking place this August in Edinburgh, Scotland, at the renowned Edinburgh Fringe Festival .

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How Marketing May Save London’s Bees

To stop honeybees--some of the planet's most important food pollinators--from continuing to disappear at an alarming rate, London has launched a tongue-in-cheek campaign to raise awareness about the problem. It's hard to say exactly why honeybees the world over are disappearing. Evidence points to viruses , fungi, cell phone use , pesticides, and climate change as potential causes (or parts of a larger cause).

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London’s Black Cabs Go Green

A fleet should be ready by the London Olympics in 2012. Zero-emission cabs are officially on their way to London.

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