Two serial entrepreneurs set out to succeed where Pets.com failed. It's worked -- so far -- because they've followed these key principles. At first glance , Alex Zhardanvosky and Joe Speiser don’t practice the “stick to your core competencies” mantra they preach.
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Feed SubscriptionHow $1.25 Billion Gets Spent In A Day: "Austerity Fatigue" And High Tech
Checking in with IBM, comScore, Mercent, and Envirosell to play Cyber Monday quarterback. Or, as IBM's John Squire calls it: "The best day ever." Cyber Monday, which was invented by the National Retail Federation in 2004, was little more than a marketing gimmick until this year
Read More »Gobble Gobble, Cha-Ching!
%excerpt% Excerpt from: Gobble Gobble, Cha-Ching!
Read More »Why Facebook Is Winning The Great Tech War In India
On the next important front of The Great Tech War, 2012.
Read More »My Big, Fat Social Media Experiment
I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there.
Read More »Get Your Small Business Saturday On
It's not a question of which website or app to use to promote your business; it's about using as many methods as you can. Here are some ideas. Most people are in one of two camps when it comes to shopping the day after Thanksgiving.
Read More »Advertising Pioneers CP+B and Hyper Island Hawk World Peace
And, no, "World Peace" is not line of organic specialty soaps.
Read More »Google Music: Late But Useful
%excerpt% More here: Google Music: Late But Useful
Read More »What’s Going on With SOPA?
The Stop Online Piracy Act could allow the government and corporations to create website blacklists. That's enraging tech's best and brightest
Read More »Don’t Damage the Next YouTube
It's not at all clear that the bill would even succeed in catching online piracy. But it could significantly harm innovation on the Web. What's currently being called the Stop Online Piracy Act (SOPA) may very well acquire a new name if it manages to come to a vote and pass: The Bill That Broke the Internet.
Read More »You’ll Never Watch TV Alone Again
Want to know whether Modern Family or your favorite TV show will be back next season? Check out that program’s presence in the social media arena, according to the Social TV Summit held Wednesday in New York City
Read More »New Study Offers A Roadmap For E-Commerce In China
The biggest areas of opportunity for companies hoping to set up a digital shop for Chinese consumers? Price comparison, trust, and a solid returns policy.
Read More »Polyvore’s Jess Lee Turns Fashion Lovers Into Style Trendsetters
Next time you stand in front of your closet with no idea what to wear, remember there’s an army of wannabe Anna Wintours and Rachel Zoes on Polyvore.com, ready to crank out trendy head-to-toe looks by tapping a vast database of designer apparel and accessories. Next time you stand in front of your closet with no idea what to wear, remember there’s an army of wannabe Anna Wintours and Rachel Zoes on Polyvore.com ready to offer inspiration.
Read More »Season’s Greetings! Sincerely Makes Mobile Photos Into Holiday Cards (No Stamps Required)
The makers of Postagram and other photo printing apps want to build their business into a dominant, gift-focused e-commerce venture. But how?
Read More »Ramping Up The Emotional Side Of Marketing When It Can’t Be Measured
There's a big misconception that to know the true value of something, you must track it, that success lays solely in the outcome of very specific numbers.
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