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Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the purchase.

Most start-ups cannot afford the luxuries of ordering a custom website build-out or paying a retainer to an online marketing agency. I'd even venture to say that the thought of building a website is off-putting for most would-be business owners. However, fear not my aspiring entrepreneurs, you don't need big money to look like a big company.