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Content Marketing: Next Big Buzz

If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.

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5 Signs You’re Out of Touch With Your Audience

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers. It seems the more market intelligence top executives possess, the less in touch they are with their target audiences

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Capitalize on a Lack of Focus

Lack of focus can be a core competency. Here are six principles to encourage innovative thinking, lots of experimentation, and an entrepreneurial spirit.

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Make Your Worst Employee a Key Asset

You can't save your weakest staffers. But you can use them as an way to upgrade your whole team's performance. You've heard the adage, "Hire the right people, and everything else is easy." That may be true, but it's also unrealistic—especially in start-ups and rapidly growing, innovative businesses.

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Mankind Kept 2011 Global Temperatures Near Record

By Emma Farge GENEVA (Reuters) - Human activity kept global temperatures close to a record high in 2011 despite the cooling influence of a powerful La Nina weather pattern, the World Meteorological Organization said on Friday. On average, global temperatures in 2011 were lower than the record level hit the previous year but were still 0.40 degrees Centigrade above the 1961-1990 average and the 11th highest on record, the report said. WMO Secretary-General Michel Jarraud warned that the consequences of global warming could be permanent

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Write a Better Executive Summary

Executive summaries seem simple--until you get them wrong. Make sure you're following this simple outline. The most important part of every sales proposal is the executive summary–but many people in sales get it completely wrong

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4 Big Ideas to Boost Productivity

American workers don't have the skills they need to stay relevant. It's our responsibility as business leaders to train our workers and make our nation more productive.

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Leave Your Company in Good Hands

Leaders who prepare their successors ensure the future of their organizations. When it's time to go, it's time to go. Really

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