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CEO of award winning digital ad agency AKQA Tom Bedecarre tells us how his independent company has become an industry titan. Whether it’s sheer intuition, being in the right place at the right time, or both, Tom Bedecarre has managed to steer AKQA as its CEO through a rapidly evolving industry and above the competition to become the world’s largest independent digital ad agency. As an ad veteran with deep roots in Silicon Valley, Bedecarre has not only been pliable and accepting to change, but has had the acumen to consistently look beyond the now to game changers in the immediate future

In our last India edition of The Great Tech War of 2012 , we noted how Facebook was emerging as a clear winner. Since then, things have gotten more competitive.

With the arrival of games to the Google+ network came a handful of game developers and a dozen or so games. With Google+ in it infancy, why did these big companies publish their games there

With the success of Google+, the company must eventually decide what to do with Buzz and Orkut--either shut them down and port their users, or risk creating a fragmented social ecosystem. After taking several big swings (and whiffs) at social, Google has finally cracked a line drive with Google+

One of Google Plus's most unique features, Circles, initially attracted users to the service and set it apart from competitors.

The launch of the Google+ social network casts a shadow over Google's previous efforts in this arena, including Orkut, Wave and Buzz, all of which still have active Web sites.

As Friendster , MySpace and many other social-networking sites have discovered, a successful business finds a niche that draws in a large number of users and offers intriguing, easy-to-use services that keep those users interested. Whereas Facebook , LinkedIn and Twitter have excelled at this formula, Google's efforts in this area-- Buzz (2010), Wave (2009) and Orkut (2004)--have faltered. The search-engine giant hopes its search is over with this week's introduction of the new Google+ ( Google Plus ) network

Nothing to see here, Mark Zuckerberg...