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Google’s Click-To-Call Spurs Big-Ticket Item Buying Spree

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Google's mobile ads let consumers click a phone number and immediately call an advertiser. You'd be surprised who's using it. A year ago, the Google ads team launched a new feature for mobile phones called Click-to-Call, which, as its name would suggest, lets advertisers include a phone number in their ad that users can click to place a call.

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