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Prioritize Goals to Profitably Grow Your Business

Six months ago when I started working at Parallels as CEO I knew that I would not be able to accomplish everything I wanted overnight. So I asked myself, "What are the key challenges I want to tackle first?" I worked with my leadership team to define our business priorities and establish clear, measurable goals so we could achieve them to profitably grow our business. I created scorecards for our company with our executives and their teams so everyone understands our goals, what success looks like and how each person is accountable to helping the company achieve its goals.

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