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Letter To The Editor: Spoofed Coal Company Making Up Facts

After being the victim of a fake website, coal giant Peabody Energy responded with some "interesting" stats about the benefits of energy use. Yesterday the world's largest privately held coal company, Peabody Coal , was hoaxed by Coal Cares , a Yes Men -sponsored website that promised free inhalers for children with asthma from coal plants. As has become typical with these things, the hoax was revealed and the company issued a statement denying any connection to the satirical site.

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Coal Cares Site, A Brilliant Hoax Of The Coal Industry

Does a new website from the world's largest coal company gives away Justin Bieber-themed inhalers to combat asthma from coal? Today, Peabody Energy --the largest private coal company in the world--launched Coal Cares , a website giving away free, Justin Bieber-themed inhalers to asthmatic children and providing other, pro-coal info to kids everywhere. Yes, coal gives people asthma, but it's still the "safest energy out there." There are word searches, a Kidz Koal Korner , and a promise that "for every 1,000 inhaler actuators donated via Coal Cares™, Peabody will make a $500 donation towards the cost of one lung-replacement therapy." It's also totally fake.

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