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MassMotion puts a large, intelligent, 3-D crowd into a building's design and finds out where you need bigger doors or more escalators. Humans react in a seemingly irrational manner during emergency evacuations; sometimes, people even get trampled in the process. But what if architects and developers could predict how large crowds might move through their buildings in the event of an emergency--and then tweak the designs to ensure that everything runs smoothly

Sounds like cupid is doing quite bit better than OK.