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Social Media Tips You Can Learn From Big Business

With huge budgets and entire departments dedicated to social media, big business has conceived of some very innovative ways to use social media. Here are some lessons that small business can take away from these campaigns

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Can Facebook Groups Support Its Deals?

Facebook has only seen 50 million Groups created after six months. CEO Mark Zuckerberg has called grouping friends "the biggest problem in social networking." This is the secret sauce in Deals

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When Writing a Business Plan Is a Waste of Time

Walk into any bank in the country and ask for a loan to start a business and the knee jerk reaction of the banker behind the desk will be to ask you to write a business plan—even though they themselves have likely never written one and will not base their lending decision on its content. The problem with writing a business plan as a start-up is that it will be based on one assumption on top of another. If your first assumption is flawed, then the whole thing is useless.

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David Kelley on Designing Curious Employees

Design thinking is a process of empathizing with the end user. Its principal guru is David Kelley, founder of IDEO and the Stanford design school, who takes a similar approach to managing people. He believes leadership is a matter of empathizing with employees

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Branding on a Budget

When Mike Sprouse , Chief Marketing Officer at for one of the largest, privately-owned internet marketing companies in the world, Epic Media Group , agreed to be on my broadcast today, I immediately jumped at the opportunity to ask him a few marketing and branding questions. Mike is also the author of The Greatness Gap , which details personal strategies to maximize your professional career. If you have questions for Mike related to finding your passion, marketing your business or how to give back to our global community, call into the show today , April 18th at 2pm ET or send me an email ! Mike, you’ve worked in the corporate arena for most of your career, and yet you refer to yourself as entrepreneurial.

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Best Courses 2011: Founders’ Dilemmas

Harvard Business School Taught by: Noam Wasserman Most entrepreneurship classes chase the strategy-innovation-finance trifecta. But people problems cause more than 60 percent of new-venture failures, research shows.

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Facebook Now Lets You Turn Your Profile Into a Business Page

Facebook just introduced a subtle tweak to its user experience: Personal profiles can now be quickly and efficiently converted to business Pages, turning your friends into fans. Facebook is realizing, it seems, that a good way to future profits is to court industry partners. With the launch of a new migration tool, Facebook is letting single users around the world create a more business-centric, limited form of Facebook entry that allows business to have thousands of "fans" rather than acting as an interactive friend resource

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Facebook: Convert Personal To Business

Here's a frustrating dilemma: having 500, a thousand plus Facebook friends and the prospect of zero fans on your new Facebook business page. If only you could migrate those folks right over and have an instant fan base

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Q: Who’s Dominating Q&A Sites? A: No One

Q&A websites are plagued with problems that few have yet to solve. Social Media Q&A is all the rage: Facebook just upgraded its questions feature , TED launched a website for its own community, Quora has culled a suprising response from experts, and firebrand Congressman Anthony Weiner held a marathon Twitter session on the anniversary of the new healthcare law

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