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Simple things like taking the time to answer emails and tweets personally can go a long way to building good will, says Peter Shankman, founder of HARO. [twistage 648efc7b7fd80] For more bite-sized bits of wisdom on leadership and strategies for success, explore our ongoing video series at

The story of how Peter Shankman, founder of HARO.com, sold his company to one of his largest advertisers Being a former PR guy , Peter Shankman has a deep Rolodex of friends and acquaintances. One day, a journalist friend asked Shankman if he knew an expert source for a story he was writing. Shankman sent the journalist's request to his database of e-mail addresses and was able to find an expert keen to be quoted for the story.