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4 Ways to Make Your Start-up Stand Out

Here's how to be seen as a one-of-a-kind true original. Even if you're not. Here's a dirty little secret about entrepreneurship: Almost everything has been done before—and if it hasn't, and you come up with an awesome, unique new venture idea, chances are you'll quickly find me-too competitors nipping at your heels.

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Build a Website That Inspires Trust

Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.

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Why Start-ups Are Like Fruit Flies

Your genetic tolerance for risk, coupled with new productivity gains through smart technology, can help your company revolutionize its industry. Mankind's most innovative , large-scale achievements: building the Pyramids of Egypt and the Panama Canal—even putting a man on the moon—were each accomplished with roughly the same number of people: 100,000. Luis von Ahn, the Carnegie Mellon professor who researched these epic projects, makes the observation that 100,000 may well be the practical limit on the number people it was possible to organize, using pre-Internet technology.

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Leica’s Newest All-in-One Camera

In the early 20th century, Leica revolutionized the photography industry with the handheld Ur-Leica 35 mm film camera. Now, almost 100 years later, the German company maintains its focus on compact yet technologically advanced cameras and, with its newest launch, the V-Lux 3, the Leica legacy continues. Ergonomic and user-friendly, ...

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Do Social Networks Really Compete? Google+ Vs. LinkedIn, Round One

Eric Schmidt maintains Google Plus isn't in competition with other social networks; LinkedIn's Jeff Weiner isn't convinced the two can coexist. Who's right? Google Plus's overnight success has sent the tech press and Google 's competitors into a frenzy over how much market share the new social network will grab

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Reader Mail: May 2011

Money Matters Jason Fried's article about making money [" How I Got Good at Making Money ," March] sparked a lively discussion on Inc.com.

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The Macallan’s Newest Masters of Photography Collection

In 2009, Scotch whisky maker the Macallan launched its Masters of Photography Collection, the first release of which comprised bottles with labels showcasing prints from internationally renowned photographer Rankin. The second limited-edition release from that series, which arrived stateside in January, features labels courtesy of Scottish photographer Albert Watson and ...

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7 relationship mistakes smart people make

A new book applies the market rules of cold hard capitalism to the economy of your marriage to help you efficiently allocate limited resources such as time, money, sanity and, yes, even your sex drive.

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