Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Overselling your product's abilities can cost way more than just your reputation. Here are six cautionary tales you need to know. Believe it or not, a Brooklyn man filed a class-action lawsuit this week against tech giant Apple saying its ads oversold Siri, the talking assistant, on the iPhone 4S

Saying you are fond of someone might make you actually like that person, according to a study in the October 2011 issue of the Journal of Experimental Psychology: Animal Behavior Processes . Psychologists showed 39 students a series of photographs of people who had been previously judged as neither pleasant nor unpleasant and instructed them to say the word “likable” or “unlikable” while viewing each one.

%excerpt% Here is the original post: Making Connections at SXSW: Startup America and Endeavor

There are methods and techniques used by the highest-paid and most successful people in our society to get paid more money for what they do and get promoted faster to higher levels of authority and responsibility.

Use these 4 smart tricks to create and share customer testimonials. Nothing sells your product or service better than a passionate customer. Strong customer testimonials break the ice with prospects on the fence.

Is your product or service a coveted diamond or a chunk of coal?

When cataloging images of tuberculosis cells became too daunting for a research team at Harvard, they turned to crowdsourcing, and discovered that the masses have the ability to dramatically change the course of scientific research. Sarah Fortune, a tuberculosis (TB) researcher at the Harvard School of Public Health, had thousands of images of multiplying TB cells piling up in her lab. Her team of graduate students were inundated: all the pictures had to be labeled; some probably held the key to combating a deadly bacteria that infects one-third of the global population, mostly in poor parts of Asia, Africa and South America

Netflix Abandons Qwikster, Will Keep DVDs . Netflix will keep its DVD mailing business after all, company CEO Reed Hastings has revealed in a blog post . In August, Netflix announced

What works in social media marketing? Klout, Wildfire, and Mr Youth reveal results from their most successful campaigns

Twitter users have shorter relationships. iPhone owners have more sex. And Big Macs cost 50 percent more in Brazil than in the U.S., but are much less in India

These days, it takes nearly a half-dozen apps to keep up with all our fragmented social networks. But a new app out today called Banjo aims to solve those disconnections by integrating all your social networks into one streamlined service. We shoot out quick updates to friends on Facebook.

LulzSec is in the news for hacking Sony, Nintendo, and PBS, among others. And now it seems the group is tied to hacktivist group Anonymous

At Menlo Innovations, all work (seriously, all work) is done by pairs. Why teamwork? Richard Sheridan likes to talk about joy and why software development can be such a joyless occupation.

Much-hyped and criticized startup Color is the high-school prom service of photo-sharing apps. Color lets partygoers kick the disposable camera habit--all photos can be shared in real-time, without having to get photos developed or wait for digital pics to be uploaded and tagged on Facebook

Here's a frustrating dilemma: having 500, a thousand plus Facebook friends and the prospect of zero fans on your new Facebook business page. If only you could migrate those folks right over and have an instant fan base