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Zappos Shoes CEO Tony Hsieh Wants to Be Your Soul Provider

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At SXSW, the founder of one of America's favorite online shoe stores lets Fast Company in on his newest idea, a lifestyle and business brand with partner Jenn Lim named after his bestselling business book, "Delivering Happiness." Delivering Happiness is no longer merely the bestselling business book by Zappos.com CEO Tony Hsieh.

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