Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

%excerpt% Read the original post: A Business or an Art Project?

"Our goal is not to build a platform," Zuckerberg says, "It's to be across all of them." And he alludes to Google+, dismissing it as a "little version of Facebook." Shots fired! If you missed the chin wag between public television's Charlie Rose, Facebook COO Sheryl Sandberg, and its CEO Mark Zuckerberg Monday evening--and are hankering to hear more on the idea of a four-way war between Amazon, Apple, Facebook, and Google--watch it here .

Here's the short answer: buy one! There are lots of entrepreneurs out there (maybe you!) who have a great business plan that happens to have either an e-business part to it or all of it would be an e-business. Having the business acumen to come up with a rock-solid plan, dazzle investors, and maintain the determination to launch it are one thing. Having the tech chops to launch the online presence necessary (a website, a mobile website, an auction storefront on eBAy, etc.) is another set of, well, chops.

The battle over "platforms" is as frenzied and vital as a presidential campaign. .caption {color:#666;font-size:11px;"} .caption img {padding-bottom:2px;} Illustration by I Love Dust It has become impossible to escape the smartphone wars

With the augmented reality browser, Junaio, your smartphone can recognize reality via its camera--and then tell you even more about it. Metaio just transformed its Junaio Augmented Reality browser into a highly useful tool. Its new Scan function recognizes a range of real things--from pictures to QR codes to product barcodes--so it can supply extra info to its users about what it's looking at.

I am writing this from vacation on the North Fork of Long Island, the sound of waves crashing to my front, wineries spread out to my back, my BlackBerry in "off" position at my side. Connectedness and technology are some of the last things on my mind.

This morning the BBC launched a whole new version of its iPlayer app, destined for connected TVs that sport a Net connection. In essence this means the BBC has taken its TV content online, added on-demand features, advanced search powers, playability on multiple platforms both mobile and static, and then fed all of its lessons back into an app...for TVs.

Robert Rodriguez was doing 3-D way before it was cool. Now he's testing out a whole crop of moviemaking experiments, including "Aroma-Scope" for his latest Spy Kids installment, and a remake of animated fantasy "Heavy Metal." Robert Rodriguez is like the filmmaker’s version of Cool Record Store Guy . Whatever it is other directors are into now, Rodriguez was into way before anyone else was into it.

Yesterday Disney CEO Bob Iger said the owners of Hulu are "committed to selling" the streaming video service. Then Hulu CEO Jason Kilar took to Hulu's blog to address, well, not much at all. Yesterday Disney CEO Bob Iger said the owners of Hulu, which include NBCUniversal and News Corp., are "committed to selling" the streaming video service

The latest on Jack Dorsey's disruptive Square, RIM's tablet failings and Rockmelt's surprising venture cash. More to come throughout the day, as Fast Company's editors keep you on top of the news. Square Raises $100M, Now Worth A Billion

AOL is flexing yet another of its gooey tentacles to get a grip on a market: It's partnering with Slacker Radio for streaming Net radio. Pandora

On July 1, HP will launch its HP TouchPad, its WebOS-based tablet, into a crowded sea of tablets already adrift in the wake of Apple's iPad--RIM's PlayBook, any number of Android tablets from Motorola, Toshiba, and so on. With such a late entry to the crowded marketplace, critics have said, HP lags behind competitors who have a huge head start fostering robust app environments. Android and Apple boast hundreds of thousands of apps on their platforms