Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

The pilot episode of a new television series can send it rocketing toward ratings success, renewal, and eventual syndication, or plummeting toward cancellation. But in the world of Internet TV, says Netflix , "don't expect overnight results." That's the message the company sent yesterday while announcing its quarterly financial results. On Monday, the company released its first-quarter financial earnings, and beyond the immediate results (26 million global streaming users, $870 million in revenue, a $0.08 loss per share), Netflix spent time qualifying the benefits of its original programming efforts

The cost of starting a business today is lower than ever. If you have an idea, pursue it.

Honey Badger don't care. But its creator does--and he's hoping he can build a business around the most fearless mammal on earth. For a moment, forget the Honey Badger video’s 37 million views on YouTube

Meanwhile, TV viewership of the New York Giants' 21-17 defeat over the New England Patriots remained flat, if not a bit down, from last year. Twitter connected last night on its hashtag Hail Mary . The social service set a new record for gameday activity during Super Bowl XLVI -- 12,233 tweets per second at the end of the game

Nic Adler's blogged, tweeted, and Myspaced his way to keeping The Roxy, his 40-year-old music venue, fresh for its fans. As the social media landscape changes, here's how he's staying on top.

In a series of experiments, Ryota Kanai, a researcher at UCL Institute of Cognitive Neuroscience, had college students between the ages of 19 and 28 state their Facebook network size, then scanned their brains by MRI.

With the likes of Whedon, Smith, Groening, Del Toro, and Roth as interpreters, Morgan Spurlock explores what's become a pop culture mainstay in Comic-Con Episode IV: A Fan’s Hope. Commonly, and mistakenly, considered the domain of smelly dudes in freaky costumes, Comic-Con has emerged as the epicenter for pop-culture influence and a hotbed for creativity

Dermot McCormack's led a digital turnaround that's put MTV on the top of the online heap as the web's most visited music destination.

Look! Another RGM. What is it about Goldberg’s contraptions that’s made them such an enduring commercial form and reliable source of web traffic? In support of its new Android tablets, Sony just launched a series of web films based on a Rube Goldberg Machine

Look! Another RGM. What is it about Goldberg’s contraptions that’s made them such an enduring commercial form and reliable source of web traffic

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here's how Deutsch L.A. EVP/Group Creative Director Michael Kadin used a Super Bowl spot for Volkswagen to create a great disturbance in The Force.

There’s no number to text your vote for Coke and Ford, but the brands have fused themselves to Fox’s pop star machine. Here’s how

The concept of reincarnation is some three thousand years old, but it's not simply a thing of the past. As Susan Spencer reports, the idea that we've lived before and that we'll live again is alive and well in American pop culture today.

Al Jazeera's aggressive expansion into cyberspace hopes to empower a new generation of newsmakers, impact the American news market, and capture the attention of young cable cutters. Fresh off the wild success of Internet-fueled Middle-East revolution stories, Al Jazeera English today is launching the online component to its forthcoming social media-centered news program, The Stream.