Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

From The Art of War to Team of Rivals, the 12 management books you should read now (if you haven't already) The against-all-odds survival tale of explorer Sir Ernest Shackleton and his 27-member crew is one of the most timeless leadership allegories out there.

Why businesses shouldn't treat technology as a young person's game Ninety percent of technology marketing targets 10 percent of the population: the young, the cool, the perceived digerati. A few niche companies address the senior market with products so simplified your cat could use them.