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Apple’s 4 Principles of Product Design

Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too. It's not often that Apple head designer Jonathan Ive gives an interview

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New Facebook Timeline Tells Livestrong’s Story Of Endurance

CEO Doug Ulman explains how the new social tool puts the emphasis on overcoming challenges over time, something Lance Armstrong knows about. In 2010, when Fast Company profiled Doug Ulman , the President and CEO of the

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"Words With Friends" Board Game Coming From The Makers Of Scrabble?

Hasbro and Zynga announced today that they have entered into a global partnership. With this license, Hasbro will be making a variety of toys and board games using Zynga's brands, with the first products expected to be released in the coming Fall.

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Super Bowl XLVI: 3 Winning Ads

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

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The New Hydrogen Fueling Infrastructure: Filling Stations At Quick Lube Shops

When hydrogen-powered cars hit the market in 2014, it's going to be hard to find fuel. But solar-powered hydrogen fueling startup SunHydro has a plan to quickly ramp up filling stations. We spend a lot of time talking about the possibilities for a large scale battery electric vehicle charging infrastructure , but what about hydrogen fuel cell vehicles?

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The ‘quantum magnet’: Physicists expand prospects for engineering unusual materials

(PhysOrg.com) -- Harvard physicists have expanded the possibilities for quantum engineering of novel materials such as high-temperature superconductors by coaxing ultracold atoms trapped in an optical lattice -- a light crystal -- to self-organize into a magnet, using only the minute disturbances resulting from quantum mechanics. The research, published in the journal Nature, is the first demonstration of such a “quantum magnet” in an optical lattice.

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Antimatter gravity could explain Universe’s expansion

(PhysOrg.com) -- In 1998, scientists discovered that the Universe is expanding at an accelerating rate. Currently, the most widely accepted explanation for this observation is the presence of an unidentified dark energy, although several other possibilities have been proposed. One of these alternatives is that some kind of repulsive gravity – or antigravity – is pushing the Universe apart

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Green Toys

For six decades, the Spielwarenmesse International Toy Fair, the world's largest trade fair for toys and games, has demonstrated the innovation and imagination behind childhood fun. Its 62nd show, held in February 2011, showcased the newest, burgeoning sub-sector of the toy industry: sustainability.

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