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Sometimes your wants, needs and motivations are in conflict when you're selling your business. Setting priorities will help you focus on what's most important.

You may be able to raise your prices, or introduce a premium price level--if you really understand what your customers value most.

In this extended version of the talk from our new issue, we speak with Marianne Wu, a partner at Mohr Davidow Ventures. "A lot of people assume that green biofuels mean higher prices or worse performance," Wu says.

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Running a business should earn you an honorary degree given all you will learn, says Brian Hamilton, the co-founder and CEO of Sageworks. We live and we learn

While increasing the prices of bad foods makes kids skinnier, a more effective solution might be finding ways to decrease the prices of foods that are good for you. That Americans don't eat as healthy as they could isn't a surprising fact. But it turns out that tiny economic shifts can make that problem worse, or make it better

Selling a home is easier now than in the darkest days of 2009, but not much. “For Sale” signs still litter yards across the country, fading in the sun

OoShirts was born out of a simple desire for a better, cheaper product. When founder Raymond Lei was in high school he decided it would be a cool idea, as tennis club president, to get shirts made for his team.