Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you. Before you waste your time with a business case, sales pitch, or SWOT analysis (strengths, weaknesses, opportunities, threats), put yourself in your customers' shoes

Use these three steps to get customers to look beyond price to see the value your company truly offers I always compete on value. I will not compete on price. If you follow these three basic rules, you can do it too

Inventors are coming up with many advertising novelties: small mechanical toys made by various companies to advertise some kind of product or service. [More]