Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Even if you never come close to buying a Super Bowl ad, you can learn a few key marketing rules from these big-game winners. The Super Bowl highlights one great promise in the world of marketing: that advertising can be a welcome experience. I can't think of many other events for which the advertising is as much of a part of the experience as the event itself.

Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl.

Advertisers will drop $3.5 million for a 30-second spot during Sunday’s Super Bowl. But to get the most bang for their buck, they might want to play their ad right after the game ends--not during it. Because if it's a close one, the time slot right after the final gun should have the most sway with viewers.

You no longer have to work at a massive corporation to access resources, or to have a chance to change the world. Here's why. In the five years since I left a big, corner office at a large corporation , I've experienced the leveling of the playing field between David- and Goliath-sized companies

You no longer have to work at a massive corporation to access resources, or to have a chance to change the world.

You no longer have to work at a massive corporation to access resources, or to have a chance to change the world.

Old Navy is teaming with Shazam, Verizon is working with the History Channel, TV Wallet has established a number of partnerships. The new gold rush is on--to empower you to buy what you see on TV and TV-like streams on your tablet or phone. Fast Company: How did the idea for Watch With eBay come about

Dr. T cofounded the technology giant that is National Instruments out of his garage more than 35 years with a $10,000 loan. NI's software and hardware is behind robotics and smart cameras to medical diagnostic equipment.

You used to be able to rent a single episode of some of your favorite TV shows via iTunes, and access them for a short period for your viewing pleasure.

"You're on the air" takes on a whole new meaning with Jelli radio, which is creating traditional radio stations in Las Vegas that are entirely sourced from the social web.

Following its paywall (payfence?) announcement, Gray Lady readers across the web have discovered a number of loopholes. Now the Times has moved in to close them.