Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News
When pitching your business for funding, a common question that investors will ask is “Have you achieved market traction?” Market traction is just one factor that that will determine a VC or Angel’s interest in funding your company, but it can be very important. One simple definition of market traction, credited to Angel List co-Founder Naval Ravikant , is “quantitative evidence of market demand.” I spoke to serial entrepreneur and angel investor David Beatty about finding quantitative evidence.
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