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The Customer Is Not Always Right

In some rare cases it may become necessary to fire a customer that disrespects your team. In those cases, show your team that you have their backs

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Marketing Emergency: Nobody’s Making Content Worth Reading

How can I go about teaching enterprise, and their B2B marketers, how to produce better content? This is a real marketing emergency, if there is such a thing. Have you looked at the number of white papers out there lately?

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New Year’s Advice: Don’t Sell to Jerks

When you sell to people you truly can't stand, you make yourself less effective and hurt your sales growth. For the past week—the first I’ve had off since February 2007—I’ve been trying to decide how to best start out the new year

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Toss the Bad Apple Employee

One bad employee can quickly turn a positive working environment into a divisive and negative atmosphere. The comedian Larry Miller once quipped "I don't understand couples that break up and get back together—especially couples who divorce and remarry. That's like pouring milk on a bowl of cereal, tasting it, and saying, 'This milk is sour

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Wearing Altruism On Your Sleeve, And Around Your Neck

Inspired by the power of stories, two former journalists have enlisted high fashion for a higher cause. A new jewelry company called Altruette sells charm bracelets representing different nonprofits that receive 50% of profits from every purchase--typically between $155 to $175 per charm. Each gold or silver pendant (there are about 30) has a unique design and a unique story.

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Digital Entrepreneur Wants To Save Books

Digital books are flying off the proverbial shelves. So it might be hard to believe that someone wants to create a new library with at least 10 million books--the kind made from trees

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Genius Breakthrough In Clean Water: Plain Old Plastic Bottles

Leaving water out in a clear bottle in the sun is a free and easy way to kill pathogens. Now it's time to let the people who bad water is killing know that the solution is at their fingertips. Researchers in developing countries have discovered a free

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