Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Listen to My Live Interview with Celebrity Branding Expert, Nick Nanton! An Emmy Award Winning Director and Producer, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts around the world for his role in developing and marketing ...

The effects of a wrong-headed sales strategy, and what to do differently.

It's not all Super PACs and mudslinging. In fact, every business executive can learn valuable lessons from inside the Beltway and on the campaign trail. Just because every American seems to be fed up with politics and politicians doesn't mean every business executive can't learn valuable lessons from the Beltway.

A serial entrepreneur describes her public relations mistakes--so you don't make the same ones.

Forget the long-stemmed roses and tickets to Broadway plays. I've found smarter ways to woo my company's best clients. I'm often struck by the similarities between professional and personal relationships.

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. When you are first starting your business, it can seem as if there are an infinite number of items on your to-do list and not enough hours in the day. While it's important to put in the necessary time to build out your product or service, there is a danger in being overly focused

Don't be too focused on your product--because if you're not building a community for it, it may never get off the ground. When you are first starting your business, it can seem as if there are an infinite number of items on your to-do list and not enough hours in the day.

Cause marketing seems so simple... until it's not.

Think you're great at getting the word about your business out there to the world? Think again. Here's what you're getting wrong.

The best and brightest stigmatize sales jobs. But they're fundamental to the success or failure of small business.

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.

I'm hiring a college intern for the winter break. So I mapped out a plan to make it worthwhile for my start-up--and for her. I have some public relations needs for FamiliesGo! that I haven't been able to get to and I'm not ready to pay a professional PR firm

FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. If you haven't seen it yet, here's a 21-second video that'll make your blood boil. And no, it's not a joke