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Eileen Fisher Goes Abroad

Breaking into an international market is time-consuming, and risks becoming a big distraction. What can you learn from how Eileen Fisher did it? I wrote recently about how hard — but also how important — it is to export right now

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Will The Real 99% Please Stand Up?

Occupy Wall Street is meant to be a leaderless movement. But that hasn't stopped some people from trying to identify leaders.

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Mini-Marketing Strategies

Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.

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Catchafire: The eHarmony Of Volunteering For Busy Professionals

If you're not volunteering because you want to really make an impact, this new matching site--now expanding out of New York--can link you to an organization that needs your exact talents. Most busy professionals would love to volunteer, if only they had the time and inclination to seek out worthwhile experiences.

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Can You Afford to Launch?

Starting a retail business isn't cheap. Here, Sharon Munroe shares how much it cost to open a consignment store in Austin

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Ten Things You Need To Know To Raise Capital For Your Nonprofit

Alice's tips on raising capital for your enterprise--and the best and worst funding experiences from her two decades of working with boards. For most nonprofit organizations, financial success depends on building a board of directors that is generous in helping to contribute and raise the "venture capital" to launch the enterprise, and strategic in working with the CEO to help establish and achieve a financially sustainable revenue model. It's nearly impossible for a CEO to maximize an organization's financial potential without a highly effective board

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Don’t Focus on Selling the Fix

To scale up a knowledge-based business, it's necessary to take yourself out of the equation. Here's one solution for how to grow your business. One of the most common questions I get from business owners comes from people who sell their expertise for a living

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How to Brand Big

You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent

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A Fresh Food Franchise

Matthew Corrin's aha moment came one afternoon six years ago in a Midtown Manhattan deli.

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