Take it from The Girl with the Dragon Tattoo. People with body art are generally not only creative, but also bold and decisive
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Feed SubscriptionBuild a Brand from Scratch: 4 Tricks
My company set out to revolutionize the workout. But first, we had to put our name on the map
Read More »Eileen Fisher Goes Abroad
Breaking into an international market is time-consuming, and risks becoming a big distraction. What can you learn from how Eileen Fisher did it? I wrote recently about how hard — but also how important — it is to export right now
Read More »Alec Baldwin’s Twitter Strategy: Lose Friends and Alienate People
The actor again makes himself look like a jerk on social media. Two simple questions could have saved him
Read More »Should You Build a Membership Site?
Want to launch a membership website? These experts explain what it takes
Read More »Will The Real 99% Please Stand Up?
Occupy Wall Street is meant to be a leaderless movement. But that hasn't stopped some people from trying to identify leaders.
Read More »Mini-Marketing Strategies
Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.
Read More »Catchafire: The eHarmony Of Volunteering For Busy Professionals
If you're not volunteering because you want to really make an impact, this new matching site--now expanding out of New York--can link you to an organization that needs your exact talents. Most busy professionals would love to volunteer, if only they had the time and inclination to seek out worthwhile experiences.
Read More »The Right Way To Size Up The Competition For Your Product Or Business
One of the first questions people ask about a new idea or venture is: Who is the competition? Who else is doing this? The worst rookie mistake in the world is to answer: No one
Read More »Ten Things You Should Know About Social Media
Have you mastered your social media strategy?
Read More »Can You Afford to Launch?
Starting a retail business isn't cheap. Here, Sharon Munroe shares how much it cost to open a consignment store in Austin
Read More »Ten Things You Need To Know To Raise Capital For Your Nonprofit
Alice's tips on raising capital for your enterprise--and the best and worst funding experiences from her two decades of working with boards. For most nonprofit organizations, financial success depends on building a board of directors that is generous in helping to contribute and raise the "venture capital" to launch the enterprise, and strategic in working with the CEO to help establish and achieve a financially sustainable revenue model. It's nearly impossible for a CEO to maximize an organization's financial potential without a highly effective board
Read More »Don’t Focus on Selling the Fix
To scale up a knowledge-based business, it's necessary to take yourself out of the equation. Here's one solution for how to grow your business. One of the most common questions I get from business owners comes from people who sell their expertise for a living
Read More »How to Brand Big
You probably wouldn’t expect The University of Southern Mississippi to be accepting national awards among top marketers from American Express or Coca Cola, but in June, the university’s president, Dr. Martha Saunders , took home its second Public Relations Society of America (PRSA) Silver Anvil Award, as well as several Silver Anvil Awards of Excellence. While the daunting task of branding a University is a far cry from branding a small business, I jumped at the opportunity to learn a few things from the woman who increased Southern Miss’s national media coverage by over 800 percent, web traffic by 107 percent, the alumni association by more than a 1,000 members beyond its goals and freshmen enrollment by 14 percent
Read More »A Fresh Food Franchise
Matthew Corrin's aha moment came one afternoon six years ago in a Midtown Manhattan deli.
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