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11 Pet-Friendly Workplaces

To celebrate Take Your Dog to Work Day, we've profiled some pet-friendly offices that allow workers to bring their furry pals to work.

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Marketing a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously.

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Creative Marketing For Mom And Pop Shops

Walmart might move in down the street and underprice you, but they can't take away your story. The stories of three small businesses might help you outfox your biggest competitors.

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How to Choose a Domain Extension

Gone are the days when .com and .net were your only options when registering a URL for your business. Here are some tips for developing a domain extension strategy

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Public Relations Firms

While annual revenue for public relations firms flat-lined from 2008 through this year, IBISWorld foresees a nearly 6 percent annual growth for the industry over the next five years. And while employment in the field has actually dropped in recent years, it's staged for a 3 percent increase every year through 2016. Gary McCormick, chair of the board of directors of the Public Relations Society of America, says the industry's recent stagnancy was due to other companies that use PR firms or independent contractors cutting back on advertising, marketing, and PR expenses.

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Best Industries for Starting a Business, 2011

Hot start-ups in the coming year will likely be thinking outside of Silicon Valley. It's not that technology and software are on their ways out; rather, a softly stabilizing economy has heightened consumer confidence and opened up growth in areas such as brick-and-mortar retail, boutique consulting firms, and education companies, industry data from three private research firms show

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