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Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the purchase.

How to apply Sun Tzu strategies to business acquisition.

Take the time to discover which customers add the most value to your business. The CEO of one of our clients , a public company that provides credit card processing services to merchants, had a problem: The company had consistently delivered revenue growth rates better than most of its competitors, but its price-earnings multiple was lower than those companies.

Money, time, connections -- you need more of everything, right? Stop whining and start using your contraints to your advantage. Sometimes less really is more , especially when you’re starting a company

Use these questions to analyze your recent sales performance--both wins and losses--to get more wins in 2012. “Learn from your mistakes.” You’ve probably been hearing this all your life from well-meaning parents/teachers/bosses.

CFOs are paid to see risks and downside.

In the last year or so, eBay has spent billions acquiring a slew of companies to expand its role in the ever-growing ecommerce space. Yesterday, the online-shopping giant added one more startup to its mix: mobile ad firm Where.com, in a deal that one unconfirmed source said was worth $135 million.

LVMH’s impressive stable of luxury brands includes, among others, fashion labels Louis Vuitton and Givenchy; Champagne houses Mo

LVMH’s impressive stable of luxury brands includes, among others, fashion labels Louis Vuitton and Givenchy; Champagne houses Mo