Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.

Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it's no surprise that companies want to capitalize on those feelings.

The dumbest thing you can do is to assume all prospects are potential customers. Here's how to tell the difference.

If you can't describe your own products without resorting to marketingspeak, you're losing sales. Here are 3 mistakes to avoid. Most product descriptions suck, especially when they’re written by marketing people who have never sold anything.

Hertz puts music at the center of its marketing strategy with a Live Nation partnership that aims to link concert-going and car rentals. Few things go together like music and road trips, so how about a Hertz rental car with those concert tickets? As of January 1, 2012, you’ll be able to book both through Ticketmaster.com as well as LiveNation.com

Every TV manufacturer agrees, the remote control will change more in the next three years than it has the previous six decades. But how will it actually change? Sony, Samsung, LG, and Vizio tell us

Face it: There are days when being an entrepreneur sucks. Here are a few simple steps to getting your mojo back. No matter what you do for a living , the key to success is superlative performance, day after day after day.

Remember the last time you visited a new office building, airport, or university campus and were lost the moment you stepped away from the main doors? That's a problem that buildings like large hospitals try to fix with color-coded lines painted on the floor, complex signage systems, and other tweaks--usually very low-tech

With its new apps platform, the music start-up is trying to follow in Facebook's footsteps. But it would be much better off taking a cue from Zynga.

In this extended version of the talk from our new issue , we speak with Blake Simmons, the VP for deconstruction at the Department of Energy's Joint Bioenergy Institute about competing with the fossil fuel industries, balancing needs for food and fuel, and becoming the Radio Shack of bioenergy.

Negative ions play an important role in everything from how our bodies function to the structure of the universe.

The more difficult your company is to replace, the longer you'll survive and the more money you'll make.

Experiencing music as a social activity used to mean going to a concert, or maybe a party. And to learn about new music or artists in the days of yore, you had radio, record shops, or the much-fabled mix tape .

The leaves are turning as I write in early October. Also turning is my stomach, from the accounts coming out of something called the Values Voter Summit in Washington, D.C

Forget slashing prices and big ad campaigns. With just a few days left, here's how to max your sales in three easy steps. Black Friday is almost upon us and the big box stores are gearing up for the usual insanity