How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0. When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver.
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Feed SubscriptionWhat If the Moon Didn’t Exist?: The Fun of Counterfactuals in Science
On the razor edge between reality and fiction, there is a realm in which worlds we have never seen could, indeed might, exist. [More]
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