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AT&T’s Cell Phone Tower-In-A-Trunk For Disaster Zones

In emergency situations, establishing reliable comms can be vital for saving lives--but often established grids are taken out by the disaster itself. Enter AT&T's portable cell phone tower. AT&T's new product, the Remote Mobility Zone, is specifically designed for fast deployment in post-disaster situations, and as well as connecting to existing cell networks in situations where a local tower is not working, it can even send phone signals up to sat-com systems.

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Google Forgives Overstock, Nook Goes Tablet, Walmart Tests Grocery Delivery, And More..

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day. Overstock.com Released From Google 'Penalty Box ' Google has released Overstock.com from its reduced search ranking after the retailer dropped a policy of encouraging colleges to post links to its products

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The Secrets Behind Google’s Push Into Renewable Power

In the past two weeks, Google has made two staggeringly large renewable energy investments: a $168 million investment in the Ivanpah solar farm, and a $100 million investment in the world's largest wind farm . We had a chance to speak with the man behind these investments--Rick Needham, Google's Director of Green Business Operations and Strategy (pictured in stylish duds, center)--to find out why the search engine giant has seemingly all of a sudden become a major clean energy player. When Needham came to Google in 2008, the company had already made early-stage clean energy investments through Google.org (the company's philanthropic arm), but Needham spent most of his time figuring out how to make Google's own operations more energy efficient.

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China Gets Copyright Right, Punishes Baidu For Pirate Music Links

China may be wising up to international condemnation of its lax copyright protection standards, as the Ministry of Culture has revealed it will "punish" local search giant Baidu for facilitating illegal music downloads.

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A Vision Of Our Shopping Future

A pair of apps try to remake the experience of shopping. Are they the game-changers they think they are? Two new apps--one for the iPad, the other for the iPhone--intend to remake the way we shop

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Truvia’s Test: Can Diet Sweeteners Go Natural?

Illustration by Dan Winters When supersecretive agriculture giant Cargill decided to attack the no-calorie-sweetener market dominated by Sweet'N Low, Splenda, and Equal, it sent its best marketers and scientists to basement war rooms and covert labs. Only now can the inside story of Truvia -- and its unlikely success -- be told. SAYS ZANNA MCFERSON , plucking a stevia leaf from a plant on her desk and biting into it, "I knew there had to be something we could do with it." Through the expansive windows of her corner office at Cargill's headquarters, an Aspen-like mega-lodge on the outskirts of suburban Minneapolis, she stares out at the snowy pines and at the horizon beyond

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Complete Rules of Entrepreneurship

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Entrepreneurs, defined

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How The Chinese Became Global Branding Geniuses

In the same way China approached its preparations for the Beijing Olympics, businesses have fully detailed each sensory impression a product will have on consumers.

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Life Is Complicated: Systems Biology Untangles Old Mysteries [Video]

For more than a century biologists made great strides in understanding the complex tapestry of life by tracing the smaller and shorter threads in its many patterns. This reductionist approach, which breaks complicated processes into their component parts to understand them better, has produced extraordinary advances. We take it for granted, for example, that DNA molecules--and not proteins--carry our genetic information, but that was a matter of huge debate and study in the early 20th century.

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The 10 Most Innovative Companies In Russia

01 / Yandex > > For mastering search. The internet search company Yandex is already three times more popular than Google in its home market (Russia) and this year, it made its move onto Google's international turf with the launch of an English-language search engine. One of Yandex's key advantages has always been the complexity of the Russian language, whose Lego-set of prefixes, roots and suffixes has forced it to be a step ahead in the nuance of its algorithms.

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Diamond center defect helps scientists measure electrical fields

Scientists recognize how important a role electrical fields play in nature and technical areas. By adjusting these fields, the transmission of nerve impulses becomes possible and the operation of modern data storage is fulfilled by saving electrical charges (so-called Flash Memories)

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