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Brandon Gillis and Josh Sharkey definitely have high-end chef cred: Gillis graduated from the French Culinary Institute and has worked at New York City's Tabla and Franny's; Sharkey graduated from Johnson and Wales University and has worked at New York City's Oceana, Jean Georges, Tabla, Bouley, and Caf

"Oh, great! Another cupcake shop!" I hear these words as soon as I step onto M Street, the posh, townhouse-lined retail thoroughfare in Washington, D.C., and most lately the raging epicenter of the great American cupcake pandemic.

With the current obsession with label-reading and organic ingredients, surely there must be dozens of organic baby food brands, right? That's what Los Angeles moms (and friends) Liane Weintraub and Shannan Swanson thought.