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Marketing Makeover: Fix This Email Pitch

Email marketing fails when a message contains just biz-blab and fake emotion. Here's how to write a note that generates real leads. One of the weirdest phenomenons I see: otherwise articulate people who lapse into biz-blab and jargon as soon they try to write an email pitch.

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A CEO Speaks Out About Speaking Out

People are more interesting than companies--so effective leaders are responsible for getting out there and spreading the good word. Here's the paradox: I run a company that's incredibly visible, but not that well known

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4 Tricks To Build Customer Relationships

How host dinners and white knuckles add up to big business wins, just like a football game. As the NFL playoffs gear up and college football winds down, I'm constantly amazed at how much very small things can have an impact over the course of the game

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Is it Time to Rethink your Job Interview Questions?

Recently an article was published on www.mainstreet.com about the Ten Companies with the Toughest Interview Questions , questions that would make anyone nervous if they were put on the spot and asked these questions in a job interview. The idea is to see how people think on their feet, how they decipher a problem or issue, and how they go about processing a problem. It's not necessarily about if they got the answer "right" (many of the questions don't even have a right answer), but what was the candidate's thought process?

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Gilt CEO: Interviewing is a Waste of Time

Kevin Ryan, founder and CEO of Gilt, offers his advice on hiring new employees (and getting rid of them, too). What's the best way to find talent

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Leadership Is About Taking The Long View

We have become chained to a short-term outlook--leaving America to fall behind in the global marketplace. We continue our Leadership Hall of Fame series, a year-long look at the top business books and authors, with an excerpt from the 20th Anniversary edition of On Becoming A Leader (1989) by Warren Bennis.

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