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What if your bike ride to work meant you got free stuff at stores? Recyclebank is going beyond just offering rewards for recycling, giving London commuters fresh incentives to walk or ride.

At an annual gathering of budding socially conscious businesspeople the money-for-good-deeds company held a competition to find the best path toward massive growth. For a company that wants to quickly grow its business from 2 million users to 10 million, there are a few obvious steps to take: consultants, marketing, focus groups. One less obvious step is the one Recyclebank --the company that offers redeemable rewards for recycling and other good behavior--took in its quest to grow: hold a competition of young social entrepreneurs to see who could come up with the best idea.