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As customer attitudes change, "giving back" is no longer an option. It's a necessity. Here's how to make it good business, too.

The best part of any conference usually takes place in the halls--where you can network, of course, but also where you can find the answers you were looking for and have the kind of conversations you wanted when you came to the conference in the first place. A new app that Dell is pioneering at its first-ever Dell World conference this week will attempt to simulate that experience at least somewhat and, say Dell executives, vastly improve the overall conference experience. Most conference apps are just digital versions of the paper program.

%excerpt% Read the original: Where Virtual is the Best Policy

TV and film industries treated 3-D like any other premium tech, pumping it full of marketing dollars. Everyone lost money