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NOSTROMO is a pedigree, performance, sailing yacht with an experienced crew, for up to 7 guests in 4 cabins. Now available at the reduced rate of only €35,000 per week MYBA, rate valid for the whole of Summer 2012.

Before you start lowering prices to stay competitive, here are some easy steps to beating them at their own game. It’s a familiar story : A company begins to use defensive pricing when a competitor has reduced its market share. The competitor lowers prices