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The One Number That Changes Everything

If you look hard enough, you'll find there's just one number that tells you all you need to know about running your business. The trick is finding the right one. My concept of a “golden number” is lifted from a PBS show I watched as a kid about the “golden ratio,” a number with seemingly magical significance.

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What Facebook Users Like: 6 Secrets

The social network officially crunched the data. Here's what Facebook users like -- and how to make it work for your brand. You use Facebook as a way to connect to customers, but on average, only 7.5 percent of Facebook users subscribed to business fan pages see posts from those pages daily.

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Impact of the Japan earthquake and tsunami on animals and environment

On Friday, March 11, Japan was rocked by an earthquake. People were displaced, a nuclear reactor was in trouble, and the world watched as a tsunami flooded Japan, threatened the islands of the Pacific, and ultimately hit the western coasts of North and South America.

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The deity by any other name: Army resilience program gets a thumbs down from atheists

Atheists The best thing about writing a story as a journalist is that you get to interact with astute readers who are never reticient about telling you what you missed in your reporting. My story, “ The Neuroscience of True Grit ,” the cover in the current issue, talks about what we know, and what we’re still trying to find out, about psychological resilience: the thing that

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