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Design That Makes a Difference

How I did it: Architect David Rockwell explains how he thinks not only about a building, but also about the way people experience it. David Rockwell believes that all the world is a stage. The 56-year-old architect's love of theater informs every design project ever done by his firm, Rockwell Group, in New York City.

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

Read More »

Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

Read More »

Don’t Waste Time on Bad Customers

Take the time to discover which customers add the most value to your business. The CEO of one of our clients , a public company that provides credit card processing services to merchants, had a problem: The company had consistently delivered revenue growth rates better than most of its competitors, but its price-earnings multiple was lower than those companies.

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The 6 Biggest Reasons You’ll Fail

Can you set out to fail? Yes, in fact, you can -- if you do one of the following things. Fellow Inc.com columnist Paul Schoemaker recently wrote about how mistakes can be the secret to success

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What Farm-to-Table Really Means

Taking a rare peek into what really goes into creating the fresh, local ingredients your waiter rattles off when explaining that day's specials. This summer Dan Kluger, chef at ABC Kitchen (this year's James Beard Foundation Award winner for Best New Restaurant), accompanied several food writers on a road trip to New York's Hudson Valley to tour some of the farms (and one distillery!) that supply Manhattan's hottest restaurants, including his own.

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Feeding the Staff

Long before the first customer walks into a restaurant, the most important meal of the day, arguably, has already been prepared: The Family Meal.

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Willie Nelson Covers Coldplay, Assists Chipotle’s Quest To End Factory Farms

In this charming music video from Chipotle, Willie sings about going "back to the start" of American farming, before animals were pumped with antibiotics and kept in factories. A farmer, not content with his small family farm, starts to modernize. He turns his farm into a factory, pumping drugs into his pigs and pollutants into the water

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Bad Service Begets a Scandal

It may seem like I've been harping on service lately, since my last post was about tipping inattentive waitstaff .

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