Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

Dough Boys: “I love OpenTable,” says David Steele (center) of the restaurant Flour + Water, flanked here by his partners David White and chef Thomas McNaughton. | Photograph by Toby Burditt The inevitable push-pull between a platform and its customers. Network Effect: OpenTable CEO Jeffrey Jordan says his service’s attrition rate is “tiny,” less than 1%.