Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together. Here's a truth: At BzzAgent, the word-of-mouth marketing firm where I'm CEO, I go to ridiculous extremes to obtain information about our competitors.

Bigger, wealthier rivals can and will stack the deck against you. And they will involve lawyers.