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The founder of Second Life, Philip Rosedale, shares his strategies for sparking employee passion about your company. Step one: Introduce the "LoveMachine." Philip Rosedale is strikingly charasmatic in person—perhaps surprisingly so, considering he's best known as the man behind a virtual world in which humans only interact through flying avatars

At both Linden Lab and his new company Coffee & Power, Philip Rosedale took a radical approach to bonuses: He let employees decide how to give them out.

At both Linden Lab and his new company Coffee & Power, Philip Rosedale took a radical approach to bonuses: He let employees decide how to give them out. Philip Rosedale, founder of Second Life maker Linden Lab and Coffee & Power , lets his employees decide how to divvy up the quarterly bonus pot. Sound like a recipe for disaster?