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UGS (Universal Genome Sequencing) in the Mid-21st Century

#StorySaturday is a Guest Blog weekend experiment in which we invite people to write about science in a different, unusual format fiction, science fiction, lablit, personal story, fable, fairy tale, poetry, or comic strip. We hope you like it. ======= [More]

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The Future Of Ethics In Branding

Last year, I received an email I will never forget: one of the world’s tobacco giants wanted me to consult for them. It’s not that I’m a stranger to requests from the tobacco industry. In fact, ever since I published Buyology in 2008, my email address appears to be on every tobacco executive’s Rolodex

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Why Your Car Is The Next Advertising Battleground

Those hours you spend driving each day will soon be interrupted with contextual advertising, pointing you to that Starbucks around the corner or the McDonald's just down the street. Imagine this: You're taking the family for a ride in your new Toyota, when you experience something unnerving

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Google Earth, Foreign Wars, And The Future Of Satellite Imagery

DigitalGlobe, the firm that provides much of the imagery for Google Earth, is launching a next-generation satellite in 2014. However, the super-sharp images of the WorldView-3 aren't for Google and Bing Maps: They're going straight to the military and intelligence agencies

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Skin Care Gains Oxygen

Oxygen has been thought to be a benefit to good health ever since Jules Verne envisioned the concept in his 1870 book, Around the Moon, in which the science fiction writer described rooms full of oxygen where those with weakened immune systems could go to be rejuvenated. It took more ...

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NASA studying ways to make ‘tractor beams’ a reality

Tractor beams -- the ability to trap and move objects using laser light -- are the stuff of science fiction, but a team of NASA scientists has won funding to study the concept for remotely capturing planetary or atmospheric particles and delivering them to a robotic rover or orbiting spacecraft for analysis.

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Brewing A Designer Beer

The discovery of lager yeast's parentage has implications for brewers, and Diego Libkind, the primary researcher on a new study, is already tapping into some of these ideas. A new discovery has unlocked the secret story of lager beer’s South American origins, and is letting scientists piece together the genetic history of the domesticated microbe that keeps lager cool.

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"Alternative Evolution" of Dinosaurs Foresaw Contemporary Paleo Finds

In a geologic instant, the K-T extinction event about 65 million years ago left Earth's skies empty of pterosaurs , extirpated the mosasaurs and their ammonite prey from the seas, and, of course, denuded the land of non-avian dinosaurs. But what if, by some fluke of evolutionary history, this catastrophe never happened and the global summer of the dinosaurs was allowed to continue

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HK physicists prove single photons do not exceed the speed of light

(PhysOrg.com) -- Hong Kong physicists say they have proved that a single photon obeys Einstein's theory that nothing can travel faster than the speed of light -- demonstrating that outside science fiction, time travel is impossible.

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